Live Buyback · XRF Assay · Instant Payment

Old gold. New worth.
Zero deductions.

Sell or exchange your old gold at a fair, published rate. Customer-visible XRF purity testing, certified weighing, and RTGS/UPI settlement in about 15 minutes.

Value My Gold Now
WE PAY · GOLD 999.9 ₹14,302/g · LIVE
Riya · Buyback SpecialistI'll get you every rupee your gold is worth

Interactive Valuation

See your money before you walk in.

ABRAF pays you
₹2,86,040
20g × live 999.9 buyback rate
▲ vs typical local jeweller you keep +₹22,883
Typical local deductions: melting 2–4% + wastage 2–3% + purity undercut ~3%
Lock this quote on WhatsApp →
Live MCX-aligned · subject to XRF assay · indicative only

We Buy — Old Gold

A published rate for every purity.

No hidden deductions. Certified scales, customer-visible XRF, and the same board rate for everyone — no haggling required.

WE BUY
CHENNAI · MCX SPOTWE PAY / G
GOLD 999.9
24 KARAT
₹14,302
/ GRAM
GOLD 916
22 KARAT
₹13,109
/ GRAM
GOLD 750
18 KARAT
₹10,722
/ GRAM
SELLER KYC · AADHAAR / PAN · INSTANT RTGS / UPI

No hidden deductions · —

The Honest Comparison

Where does your gold lose value?

What happens to your goldABRAF GoldTypical Local JewellerPawn / Exchange Shop
Rate you're quotedLive published board rateVerbal, negotiableVerbal, below market
Purity testingXRF · you watch the screenTouchstone / opaqueRarely shown
Melting charge₹02–4%3–5%
Wastage deduction₹02–3%2–4%
Purity undercutNone — machine reading~3% typical3–6%
PaymentRTGS/UPI in ~15 minCash, same dayPartial / delayed
GST invoice & KYC recordAlwaysSometimesRarely

On 50g of 22K gold, those "small" deductions typically cost you ₹52,000+. At ABRAF, they cost you zero.

Dedicated Buyback Centres

Check. Weigh. Evaluate.
Instant cash.

Every ABRAF outlet runs a dedicated buyback desk — engineered around one promise: fair value, proven in front of you.

1

Walk In

Chennai, Bangalore or Hyderabad — no appointment needed.

2

Free XRF Assay

Purity on screen, in front of you. No guesswork.

3

Live Quote

Weight × board rate. Nothing subtracted.

4

Get Paid

RTGS/UPI in ~15 minutes, or cash.

A Simple, Honest Process

Sell your gold in 7 easy steps.

From your doorstep to money in your bank — clear, watchable and quick. Most valuations finish in about 15 minutes.

Before you leave home
1Find your branch

Find your branch

Chennai, Bangalore or Hyderabad — walk in any time, no appointment needed.

2Carry a valid ID

Carry a valid ID

Aadhaar or PAN is enough. Above ₹2 lakh, PAN is required for KYC.

3Bring your original bill for a bonus

Bring your bill (optional)

No purchase bill? You can still sell. Carrying it can earn you a small bonus.

At our counter
4Free XRF purity check

Free XRF purity check

Your gold is tested on a customer-visible spectrometer. You see the exact karat reading we do — nothing off-screen.

5Transparent live quote

Transparent live quote

Net gold weight × today's published board rate. No melting, no wastage, no purity undercut.

6Quick KYC

Quick KYC

A simple ID check keeps the transaction clean, legal and safe — with a GST invoice for you.

7Instant RTGS or UPI payment

Instant RTGS / UPI

Money to your bank in ~15 minutes. Confirm it has arrived before you leave the counter.✓ Paid to your account

Value My Gold Now

We Also Release Old Gold

Pledged your gold at a bank or finance company? We'll release it for you.

Struggling with high interest on a gold loan? Bring your pledge receipt — our representative accompanies you to close the loan, releases your ornaments, and settles you the balance at today's transparent rate. One visit, fully in your presence.

How a release works
1

Bring your pledge receipt

The receipt from your bank / finance company, plus a valid photo ID.

2

We lock today's rate

You see the live board rate and sign a clear term sheet before anything moves.

3

We clear your loan

Our representative accompanies you to the lender and settles the due amount for you.

4

Released & paid

Gold is released in your presence, XRF-tested at our counter, and the balance hits your bank.✓ Instant settlement

Request a Release on WhatsApp

Release is subject to valid pledge documents and KYC. The person who pledged the gold must be present.

Negotiate with confidence

Every question sellers ask —
answered honestly, instantly.

Riya knows the buyback maths, the competitor deductions and today's live rate. Tap a question — she answers in seconds.

Riya · AI AssistantOnline · replies instantly

Franchise Opportunity

Own a gold exchange store.

A modern buyback + bullion investment — 1% monthly returns, zero OpEx (company-borne), gold-backed capital, fully operated by ABRAF.

Explore the Investor Zone Request the Deck